Chatting to Prospect 100 design winner Ryan Roddy

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22 year old designer and Prospect 100 winner Ryan Roddy talks to us about his corkscrew sneaker, future career plans, and offers up tips for other Gen Z creatives.  

It’s been an exciting few weeks for Ryan Roddy, the brains behind Prospect 100’s winning entry for its latest sneaker design competition. 

For those unaware, Prospect 100 offers under 25s opportunities to show off their work and potentially bag career-boosting internships with some of the biggest names in select industries. Its most recent contest asked young designers to submit footwear sketches that were evaluated by judges including Sean Wotherspoon, Jeff Staple, and YEEZY’s Seven Smith, among others.

Submissions were narrowed down to a final twenty. Each design was posted to Prospect 100’s Instagram account and competed for likes from the general public. The post with the most votes was crowned the final winner. Ryan Roddy took first place with over 3,000 likes for his unique military inspired corkscrew sneaker design and at only 22 it’s an impressive early career boost. He’ll now be undertaking a six month mentorship programme with Jeff Staple, head of Staple Design

We sat down over a long-distance Zoom call to discuss his victory and the impact it’ll have on his career, as well as his love for all things footwear. He was eager to share his experiences and offer his own advice to aspiring teenage designers too, giving us a little glimpse into a niche world that can be difficult to get into if you’re inexperienced. Get your pens and pads out – you might want to start taking notes.


Prospect 100 and getting involved in sneakers 

To kick things off, we were keen to know how Ryan learned about the competition in the first place, which he says was a result of his contacts at university in Leicester. ‘My tutor always sends through stuff like this, just to encourage everyone to enter and get involved. I saw how impressive the winning prizes were, and I took it from there’.

Ryan is currently studying footwear design full time and decided he wanted to pursue sneakers during his school days. ‘I’ve always loved shoes, like most young boys. I loved drawing too, and when I got my A-Levels I started to base my art around footwear. I’d look at all the different parts and how they were made, and that’s when I started to look at courses and my options’.

The corkscrew design is certainly unique, with an adjustable heel and sleek, black streaks that run along the side of the shoe. We were curious to know where Ryan got the basis of his ideas from - his answer was somewhat unexpected. 

‘I did a lot of research before I actually drew anything. I looked at all these weird military vehicles that were used in the early days of orienteering. My two biggest inspirations were corkscrew propelled tanks and the black curved lines you see on razzle dazzle ships.’ Comparing them to Ryan’s shoe the influence is obvious, though there’s no promise you’ll be able to use them to glide across water in quite the same way.

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Ryan’s tips for getting into the craft of sneaker design

Of course, it’s all well and good working your way up to the top of the sneaker world, but how do you get the ball rolling at the very beginning? Luckily Ryan had a ton of useful advice and helpful hints to give aspiring Gen Zers the tools they need to make a start. 

He recommends a few software tools that you’re probably best learning and getting to grips with from the outset. ‘I started by sketching by on hand on paper and pads, but I know a lot of people that use Procreate on iPads for the initial drawing and ideas stages’. 

To that end, he also mentions investing in Adobe Creative Suit once your ideas start to evolve into full on designs. ‘You’ll most likely use Illustrator. No matter what level you’re at in the industry you’ll need to know both that and Photoshop, they’re the main two to practice on’. 

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It’s an approach he says he was initially reluctant to pursue. ‘I wish before I went to university that I’d learned that stuff, as I’d never liked using computer and thought I’d be able to sketch everything. Obviously that wasn’t the case and you get to a certain stage where you have to use it, so I’d make sure you’re really good at those programmes. I was quite stubborn with it. So my advice would be to never be stubborn’. 

Open-mindedness is just as crucial as research, which Ryan stresses was vital to help him find new ideas that he’d otherwise have missed. ‘At the start of any project I’d say just do as much research as you can. You can’t just draw the show and that’s it. Know what you’re doing, learn about colour palettes and customer profiles, those really help. All that really matters’. 


Looking ahead to the future 

With his recent win in mind, where does Ryan hope to take things in the future? Though he has big ambitions, his answer was refreshingly grounded. ‘I’d like to get my foot in the door somewhere and work my way up. I’d like to look around and explore different brands and gain the knowledge to get to that next level’. Here’s hoping we see Ryan at the top of the design industry before too long – not that I’m expecting we’ll have to wait, mind.

To close things off, he took the time to thank his friends and connections for getting him to where he is right now. ‘I only won this competition because of the people around me and the people who liked that post on Instagram’ he explains. ‘I’d like to say that if anyone wants to know anything more, please get in contact, as that’s how I got started – just by reaching out’.

So, if you’ve got any questions or feel like you might be able to gain a little more insight from the man himself, you can always follow Ryan on Instagram here. Maybe you can give him a run for his money in future competitions, or perhaps follow in his footsteps? We’ll stop with the sneaker puns.

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