If you’re an enthusiastic artist or feverish creative, you’ve probably daydreamed about working on something you love as part of a future career path during school time or weekends.
Luckily, thanks to the internet and social media platforms like Instagram, it’s never been easier to start your own art company from scratch. But how do you turn your passion into a money-making venture?
We’ve got some tips to help you realise the dream and get the ball rolling. Remember us when you’re rich and famous!
Develop a good work ethic
This may seem like an obvious place to start, but it’s important to have a strong work ethic and focus on your side business every single day to some degree.
Remember, it’s more beneficial in the long run to routinely spend a short but consistent amount of time on something everyday rather than only focusing on it every now and then. You won’t be able to grow your business or art ideas properly without really getting stuck in.
We’d recommend starting with an hour a day dedicated to your side hustle, but each person’s ideal is different. As long as you’re working towards your goals everyday you’re on the right track.
Be practical and give yourself clear goals
You’ll also want to storyboard and visualise a road-map for the future.
It’s all well and good wanting to be big on Instagram or rake in a ton of cash, but how are you going to get there? Start out small and have realistic goals, but give yourself pragmatic ways to move forward. It’s important to know exactly how to take your next steps.
Consider how much art or product you want to be posting or creating each week. Knowing your output rate is a simple step, but it’ll help you get your bearings and understand which direction you want to take. A plan for the next month of your business or brand idea is a great place to start, and you can check out these examples of Instagram artists below for some inspiration.
Get involved on social media
Post your art and business news online. Be active on Pinterest, Reddit, Instagram, and other platforms to spread the word organically and bring more eyes to your projects. If they’re good, you’ll start to see followers pouring in!
You’ll also want to be actively commenting on other people’s creative work that’s similar to your own, sending DMs to potential collaborators or industry partners, and asking around for contacts and help. The more people you have within your inner circle the better your prospects, so don’t be shy! Reply to your favourite artist’s new tweet, send those who inspire you a LinkedIn message.
Getting involved is the name of the game. You could reach out asking about specific work they’ve done, or just drop them a conversational starter message. The rest is history.
Be strategic about where you’re posting
With that being said, make sure to be tactical about which platforms you pick. There’s no point trying to grow a business through Snapchat, for example, as that’s primarily a place to send pictures to your mates and photos disappear after 24 hours.
Your best bet for art and creative projects is Instagram. Take advantage of hashtags, brand your business with each platform in mind, and use image captions to hook in the viewer. Explain what you did differently with this particular piece of work, or what inspired you to create and get on your grind that day. Connect to the people you’re appealing to and they’ll be rushing back for more.
The goal is to get as many potential eyes and customers viewing your work as possible, so check each website daily and keep on top of current trends. Look out for specific communities on Reddit that you can submit work to, and always plug your social media handles and channels.